Run outbound discovery calls at SDR-level quality
The problem
Running an SDR team in Israel costs between ₪14,000 and ₪22,000 per rep, fully loaded. Most of that cost is consumed on first-touch discovery calls that produce a yes/no qualification decision and a 30-second meeting brief. The actual selling — where humans dramatically outperform any AI — happens with the AE later.
What this means in practice is that you are paying salary for one of the most replicable parts of the funnel. SDR attrition is also brutal: median tenure in the role is well under 18 months, so onboarding cost compounds.
The interesting question is no longer 'can AI do discovery?' — it can — but 'where do you draw the line so the human time is spent on closing?' That line, for most B2B SMB sales motions, is right after the initial qualification.
How Link AI solves it
Link Voice operates an outbound discovery agent that calls leads on a queue you control, in Hebrew or English. It runs your discovery script conversationally, captures the qualification answers, handles common objections, and books the qualified prospect directly into your AEs' calendars before hanging up.
Every call ends with a structured meeting brief in the CRM — qualification fields filled, key objections noted, transcript attached, recording linked. The AE walks into the meeting prepared.
Compliance and brand voice are not afterthoughts. The agent identifies itself as AI, respects 'do not call' lists, and is tuned to your tone before going live. Every conversation is reviewed in week one to calibrate.
Operational impact
5–10x cost-per-qualified-meeting reduction vs. human SDR
When the discovery script is well defined and the meeting bar is consistent, the agent produces qualified meetings at a small fraction of the per-meeting cost of a human SDR — measured against the fully loaded SDR salary.
What this looks like in practice
A B2B SaaS company selling to Israeli SMBs
Replaced two outbound SDR seats with a single voice agent calling a list of warm inbound leads. Booked-meeting rate matched the previous human baseline; AE meeting prep is now consistently better because the brief is structured rather than scribbled.
An enterprise IT reseller
Used the agent for follow-up calls to event attendees the week after a trade show. The agent qualified each attendee against the buying criteria, booked qualified prospects into AE calendars, and politely closed out the non-fits. Pipeline created per event up by an estimated 30%.
A fintech onboarding team
Pointed the agent at the 'lead applied but did not complete onboarding' list. The agent calls each lead, finds the blocker, and either resolves it on the call or books a 15-minute human session. Onboarding completion rate up double digits.
Frequently asked
- Is this legal in Israel?
- Yes, with the same constraints any outbound calling operation faces. We bake in 'do not call' compliance, identify the agent as AI at the start of the call, and respect opt-out requests permanently. We can also operate within the Israeli regulated calling windows.
- What happens when a prospect objects strongly?
- The agent acknowledges and ends the call politely. It does not pressure or argue. Hard objections are logged and the lead is suppressed from the queue.
- Can it transfer hot prospects live?
- Yes. If a prospect insists on speaking to a human immediately, the agent warm-transfers to an on-duty AE — or, if none are available, books the next available slot before hanging up.
- What about complex multi-touch sequences?
- We can chain the voice touch with email and WhatsApp follow-ups, all in the same brand voice. For multi-touch outbound, see Link Mailer (cold-email engine) which can run in tandem.
- How do we measure ROI?
- The dashboard exposes calls placed, conversations held (>30s of live engagement), qualified meetings booked, and downstream pipeline created. We typically benchmark against your prior 60-day SDR baseline.
Related
Written by
Ori Tabachnik
Founder, Link AI
Ori is the founder of Link AI. He works hands-on with Israeli SMBs deploying Hebrew AI voice agents and cold-outreach systems, and writes about what actually moves operational metrics in production.